Frank Fallon served as General Manager of KWTX radio for almost three decades. There, and later as an instructor at Baylor, Fallon helped launch the careers of hundreds of other young broadcasters.

For two decades he was the public address announcer for the NCAA Final Four and he also did television play-by-play of Southwest Conference basketball games for NBC and ESPN.

Frank Fallon died in May 2004 after a long illness.